As technology increasingly relies on user data, how can we strike a balance between providing personalized services and safeguarding individual privacy?
You can't? Most sites takes your data and sells it and even if they do safeguard it, they will eventually be hacked and your data sold onto the dark net. It's a losing battle.
No matter what the company's services you're making use of promised you about your data being secure and private with them, it's a pure lie. They are stealing your data without your consent and selling it for their gain.
Companies today collect too much data from their users, especially the big tech companies that are the ones that collect the most data and the ones that have data from the most users, every day online privacy and security are more important since all ethics have been lost in terms of data.